Privacy Policy
Last Updated: 12 June 2026
1. Information We Collect
We collect information in the following ways:
Information You Provide Us
Contact details — name, email address, phone number, and company name when you fill out our contact form or sign up for our services
Business information — your role, business type (brand or HORECA business), business address, GST details, and procurement requirements
Account information — login credentials, business preferences, and order history when you create an account on our platform or app
Payment information — billing details and payment records (processed through secure third-party payment providers; we do not store full card details)
Communications — messages you send us through email, WhatsApp, contact forms, or customer support channels
Information We Collect Automatically
Usage data — pages visited, time spent on pages, clicks, and navigation patterns
Device information — IP address, browser type, operating system, device identifiers
Location data — approximate location based on IP address; precise location only if you grant permission through our app
Cookies and similar technologies — see Section 4 for details
Information from Third Parties
We may receive information about you from third parties such as analytics providers, business partners, or publicly available sources to verify your business details and improve our services.
2. How We Use Your Information
We use your information to:
Provide, operate, and improve our products, services, and platform
Process orders, deliveries, and payments
Respond to your inquiries and provide customer support
Send transactional communications (order confirmations, delivery updates, payment reminders)
Send marketing communications about our products and services (with your consent, where required)
Personalise your experience and recommend relevant products
Analyse usage patterns to improve our website, app, and services
Comply with legal obligations, prevent fraud, and protect our rights and the rights of others
3. Sharing Your Information
We do not sell your personal information. We share it only in the following circumstances:
Service Providers
With trusted third parties who help us operate our business — including [logistics partners, payment processors, cloud hosting providers, analytics providers, customer support tools]. These partners are bound by contractual confidentiality obligations.
Brand and Business Partners
When necessary to fulfil orders, we share relevant order and delivery information with the brands and businesses involved in the transaction.
Legal Compliance
When required by law, court order, or government request, or when necessary to enforce our terms, protect our rights, or investigate fraud.
Business Transfers
In the event of a merger, acquisition, or sale of company assets, your information may be transferred to the acquiring entity, subject to the protections of this policy.
4. Cookies and Analytics
We use cookies and similar tracking technologies to operate our website and understand how visitors use it.
Types of cookies we use:
Essential cookies — required for the site to function
Analytics cookies — to understand how visitors interact with our website (we use Google Analytics 4)
Functional cookies — to remember your preferences
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
5. Data Security
We take the security of your data seriously. We implement appropriate technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission, secure server infrastructure, access controls, and regular security reviews.
That said, no system is 100% secure. While we work hard to protect your data, we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you in accordance with applicable law.
6. Your Rights
Under applicable Indian data protection laws (including the Digital Personal Data Protection Act, 2023), you have the following rights:
Right to access — request a copy of the personal data we hold about you
Right to correction — ask us to correct inaccurate or incomplete information
Right to erasure — request that we delete your personal data, subject to legal retention obligations
Right to grievance redressal — raise concerns about how we handle your data
Right to withdraw consent — withdraw consent for processing where consent is the legal basis
Right to nominate — nominate another individual to exercise your rights in case of incapacity or death
To exercise any of these rights, contact us at the details provided in Section 10. We will respond within the timeframes required by applicable law.
7. Data Retention
We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
Account data — retained while your account is active and for 6 months after account closure
Transactional records — retained for 2 years to meet tax, accounting, and regulatory requirements
Contact form submissions — retained for 1 year from date of submission
Analytics data — retained as per our analytics provider's default settings
To exercise any of these rights, contact us at the details provided in Section 10. We will respond within the timeframes required by applicable law.
8. Children's Privacy
SupplyPort is a B2B platform and our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us so we can delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, where appropriate, through additional notification (such as email or a notice on our website).
We encourage you to review this policy periodically to stay informed about how we protect your information.